We are worldwide pioneers in Baby Swimming and we can offer world first concepts. Our new innovative programs make us stand out above our competitors and we offer on-going avenues to grow your business. We believe that swimming can create neural pathways for children to absorb more information which leads to emotional intelligence. The Aquababies teacher roles are to offer an education to the parents.

The Aquababies Global brand has been rapidly growing globally and operating in 10 countries, 10 Franchises in Turkey and 4 in Thailand. If you are interested in operating an Aquababies franchise or license then look no further!



At Aquababies we prefer to offer an education for a holistic approach to water activities. Our baby swimming lessons develop strength, stamina and agility. Through correct training, babies can learn to respect and love the water, happily swimming above and under the surface.

All babies are born with the natural ability to hold their breath underwater. This is known as the “mammalian diving response”. This natural reflex is not something we rely on. We would prefer to teach the children to hold their breath in a relaxed manner. This forms part of the baby swimming class structure in order to help your child gain confidence in the water.

Our parent and baby swimming classes are designed to educate not only the child but the parent too. We understand the importance of teaching parents why children relate to certain exercises due to their reflexes and we help to manage their expectations. The main factor is to have fun whist learning essential life skills!

Recent statistics show that nearly 500 babies drown each year, often in very shallow water. The ultimate goal of Aquababies is to teach swimming so that babies will be water-safe. This means that an Aquababies child will learn to find the safety of the poolside unaided. We recognise that swimming has so many health benefits for both parent & child - physically, emotionally and socially. In simple terms it helps them to sleep better and eat better!



We have lesson plans for all age groups derived from Australian and English techniques. Stroke style and structure is important to Aquakiddies but we do add the element of fun! We do not like the old-fashioned regimented techniques so enjoying the lessons in essential.



Julie-ann is proud to be associated with 2 Governing Bodies:

  1. Australian ASCTA - She is a presenter for Swim Australia and was invited to be a Key Note Speaker at their conference in 2018.
  2. UK STA (Swimming Teachers Association) as a moderating tutor.

She travels the world qualifying coaches and then offers her consultancy services to improve existing swimming companies programs. Doing this very often leads to the owner purchasing an Aquababies Global Franchise due to efficiency of the structured progressive lessons and the quality of the service we offer.



Huggies and the STA chose Julie-Ann to be their ambassador in 2010. Huggies are the leading baby swimming nappy brand in the UK. As an Ambassador, Julie-Ann’s role was to travel the UK teaching not only baby swimming, but also Pre and postnatal swimming for women. Julie-Ann’s whole life has been devoted to teaching babies, children, adults, Pre and post-natal women of all age groups to swim. Her knowledge is constantly evolving through researching, swimming and aquatic activities with parents and babies.

“I am grateful that I have found my true vocation and I feel a real sense of satisfaction in teaching parents the right way to teach their babies to swim. I am proud that I utilized my knowledge to create world’s first Aquatic concepts for families” Julie-ann James



Aquababies is always looking for ways to expand and we have collaborated with partners in the UK, Thailand, Turkey and China.
There is an opportunity to combine forces to work together whereby you introduce a new franchisee and you too can share the cost of the sale. Maybe this could be a new career or something you can work into your existing work life. If you are interested be coming an agent for Aquababies Global please contact us!


Aquababies collaborated in 2018 with a fantastic UK based company called Orby Swim. All of our franchisees have the opportunity to purchase our very own Aquababies branded wetsuits and nappies to sell to their customers. Not only does this strengthen our brand but it offers something special for our Aquababies to wear in the pool!